865: The Joyful Optimist With Sandy Kusano

Sandy Kusano is the founder of The Joyful Optimist.  She is also an entrepreneur, speaker, author, and certified coach who has helped Asian women across the globe create lives they love. Her mission is to increase the mental fitness of women and girls worldwide so that they feel empowered, worthy, and deeply connected with what gives them meaning and joy. Having lived in four countries (Japan, Korea, America, England) as well as being a first generation Japanese-Korean-American, she brings a special understanding to the complexities and joys of being an Asian woman in today’s world. As a mental fitness expert, Sandy specializes in helping ambitious women embrace their individuality and live authentically, freeing them of self-sabotage. She’s developed a unique coaching style that marries eastern and western philosophies, along with innovative brain-body science to help her clients break free of self-sabotaging behaviors.

Sandy shares about the cycles in life that we go through to grow as a person.  She shares what happiness truly means for her along with her own tips that you can use in your own journey to self-confidence.


Sandy Kusano is the founder of The Joyful Optimist. 

Cultural Background

Sandy is of Japanese and Korean descent.

Favorite Self Confidence Quote

Why is this happening for me?

Why is this happening for me

Definition of Self Confidence

Self-confidence is about connecting to your true self including mind, body and spirit.

Her Life Before the Discovery of Self Confidence

For Sandy, life was difficult but she also realized that life had cycles and moments where she had to grow as a person.

The “AHA” Moment

Sandy realized that you don’t have to wait to be happy for the outcome and that she was to step out and do more.  That’s when she decided to forge her own path and help others do the same thing.


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Her Life After the Discovery of Self Confidence

Sandy feels more free and at ease with herself.

The One Self Confidence Tip For the Listener

Look in the mirror and reconnect with your true self and pure essence.

Interview Links

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