864: Creating Diverse Leaders With Aiko Bethea

Aiko Bethea is the founder of RARE Coaching & Consulting and an innovative leader. Through her work, she coaches leaders and organizations to remove the internal and external barriers to inclusion, allowing them to understand each other as people, colleagues, and teams in more connective ways.  During her childhood and throughout her career, Aiko has been in places where people who looked like her were underrepresented. She believes that when you anchor into your values and discover your voice, you can begin to live the life you want to live and be exactly who you want to be.

Aiko shares how she started her business and the importance of creating leaders in underrepresented communities to change the negative narratives that we still face today.  She also touches on topics such as culture, race and how the environments we are given can harm our self worth.  


Aiko Bethea is the founder of RARE Coaching & Consulting.

Cultural Background

Aiko is of Japanese and African American descent.

Favorite Self Confidence Quote

You’ve got to learn to leave the table when love’s no longer being served.

You've got to learn to leave the table when love's no longer being served.

Definition of Self Confidence

Self-confidence is thinking about yourself and your own self worth.  It’s also about setting boundaries for things that don’t serve you.

Her Life Before the Discovery of Self Confidence

Aiko used to be in an environment that would feed her a narrative that would hurt her self worth and confidence. 

The “AHA” Moment

Aiko realized that she cannot be fully free unless she started her own business which is why she started Rare Coaching and Consultancy.  Also, she wanted to change the narrative of creating better leadership representation for underrepresented communities.

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Her Life After the Discovery of Self Confidence

Aiko loves being an entrepreneur and even though she goes through many challenges along the way, she loves the freedom that comes with it.

The One Self Confidence Tip For the Listener

Be okay to set boundaries and say no to the things that don’t serve you.

Interview Links

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