792: The Fed Up Moment With Suneera Madhani

Suneera Madhani is the CEO and Founder of Fattmerchant and Mom Boss Co.  Fattmerchant is a transparent, subscription-based The Fed Up Moment With Suneera Madhanimodel with its’ integrated payment platform called Omni. Now processing 5 billion in payments, Fattmerchant is recognized as the top 5% of Fastest growing companies in America by INC.  Suneera’s inspirational startup story and her success in raising 20 million in venture capital as a minority woman – has been featured in high profile publications such as Forbes, Fast Company, Yahoo Business, Tech Crunch, Huffington Post, and the countless others. Suneera is a regular contributing writer for Forbes, Fortune and INC Magazine as well as a key note speaker for conferences such as Money2020, Collision and Tedx to name a few.  Also at Mom Boss Co, Suneera shares about her experiences from being a bad ass CEO and business owner to being an incredible mother and wife which includes sleepless nights, 6 am workouts, breastfeeding, diapers, in-laws, and chores to running a boardroom, shareholders, employees and investors!

Suneera shares the fed up moment that made her decide to start her company from scratch and become the powerhouse mom boss that she is today.


Suneera Madhani is the CEO and Founder of Fattmerchant and Mom Boss Co.

Cultural Background

Suneera is of Pakistani descent.

Favorite Self Confidence Quote

Prove yourself to yourself and not to others.

Prove yourself to yourself and not to others.

Definition of Self Confidence

Self confidence is having the ability to show up as your authentic self.

Her Life Before the Discovery of Self Confidence

For Suneera, Self confidence is like a muscle that you train on everyday.  She works on it consistently and is her own cheerleader.

The “AHA” Moment

Suneera had a fed up moment and new that there had to be a better way.  She became a trendsetter for subscription based product.  She received 12 no’s before she started her business.

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Her Life After the Discovery of Self Confidence

Suneera knows she can do anything she puts her mind to it regardless of her situation.

The One Self Confidence Tip For the Listener

You have the power, you are not perfect and give yourself credit.  There is no such thing as perfection, it’s progress over perfection.

Interview Links

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