92: The 4 P’s to Powerful Self Confidence With Yoon Cannon

Yoon Cannon is a successful business coach who has been featured in The Wall Street Journal, Fortune Magazine, CNN The 4 P’s to Powerful Self Confidence With Yoon CannonMoney, Inc., Entrepreneur, Huffington Post, business journals and more.

She teaches her clients her 4 P’s to powerful self confidence that she also uses in her life and business. Find out in this episode what the 4 P’s are so that you can also be able to gain powerful self confidence. It’s a great way to start 2016.


Yoon Cannon helps solo and small businesses create systems that attract a steady flow of new clients with ease.

Cultural Background

Yoon is of Korean descent but migrated to the United States at the age of four.

Favorite Self Confidence Quote

It’s not what you think you are that’s holding you back, it’s what you think you’re not.

It’s not what you think you are that’s holding you back, it’s what you think you’re not.

Definition of Self Confidence

Yoon uses her 4 P’s to Powerful Self Confidence:

  • Preparation + Practice + Positive Feedback + Proper Perspective
    = Powerful Self Confidence

Her Life Before the Discovery of Self Confidence

Yoon had constant inner turmoil that produces fear, self doubt and the imposter syndrome.

The “AHA” Moment

Yoon started her coaching business in height of recession in 2008. Her ego andpride got in the way and sh skipped the preparation and practice.  Her self confidence was quickly shattered and she finally had an aha that she was prescribing the benefits of business coaching to everyone else but herself.

So, she got coaching for herself to equip her through the preparation process and hold her accountable through the practice, positive feedback which helped see her own progress with proper perspective.  In the end she realized she wasn’t using the 4 P’s of powerful self confidence in her own business when she first started.

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Her Life After the Discovery of Self Confidence

Life after her discovery is consistent excitement, energy and momentum in her business which she believes contributed to helping her double her coaching business 4 years in a row.  She is much better at managing my thoughts that produce consistent self confidence

The One Self Confidence Tip For the Listener

Write down a clear specific dream you’d like to achieve or have in your life and WHY.  Write down a list of all your strengths, talents, skills and gifts.  Ask 5 people you know to share what they think are your strengths.  Write down 3 recurring thoughts that shake your self confidence.  Write a rebuttal to those negative beliefs/thoughts to help you conquer your confidence gremlins

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