667: Finding Purpose With So-Young Kang

So-Young Kang is a pioneer and serial entrepreneur constantly looking at new ways of solving big challenges. Her latest challenge Finding Purpose With So-Young Kangis focused on how to maximize human potential and reach billions through founding Gnowbe, which is disrupting the future of talent and work through a mobile-first, microlearning and employee experience solution.  This was spun-out from her first company, Awaken Group, a multi-disciplinary Transformation Design (TD) firm that integrates strategy, leadership and innovation to catalyze change. Her experiences also include McKinsey & Company, Harvard Business School and Citigroup. With the impact of her work, she was nominated to be a Young Global Leader by the World Economic Forum in 2014.  She believes in giving back having founded The Young Professionals’ Group (YPG) in 2000, a nonprofit dedicated to helping students achieve their professional dreams. She sits on the boards of LNKM and GeniusU. So-Young is a Korean-American based out of both the US and Singapore.

So-Young shares how finding purpose has helped become the powerhouse woman that she is today.  She also shares tips that can help you in your own journey to self confidence.


So-Young Kang is a serial entrepreneur.

Cultural Background

So-Young is of Korean descent.

Favorite Self Confidence Quote

When there’s a will there’s a way.

When there’s a will there’s a way.

Definition of Self Confidence

Self confidence is the belief in yourself and the ability to learn and grow.

Her Life Before the Discovery of Self Confidence

So-Young used to be self centered and she was ambitious for the wrong reasons.

The “AHA” Moment

Finding her purpose was So-Young’s AHA moment.

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Her Life After the Discovery of Self Confidence

Now So-Young lives a life of expansion by seeing what else is possible.

The One Self Confidence Tip For the Listener

Invest time in understanding who you are and who you choose to be.

Interview Links

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