845: Subtle Asian Baking With Kat Lieu

Kat Lieu is the founder of Subtle Asian Baking, group that she created in 2020 from the Subtle Asian Baking With Kat Lieu pandemic and it’s become a global community! Not only has it caught on like wildfire, but it’s also now an upcoming book, Modern Asian Baking! Subtle Asian Baking has a global community that has over 300k followers across all social media, and a reach of over 10M a month. Subtle Asian Baking invites all to learn and be inspired to bake the Asian way. Subtle Asian Baking also hosts remote bake-offs and bake sale fundraisers to help #stopasianhate and recently to help the people of Ukraine. SAB has been featured on Eater, Patch, and King5. SAB continues to be the largest Asian Baking community that is purpose and mission-driven.

Kat shares how she was able to create Subtle Asian Baking and how she is able to live her life with purpose and confidence.


Kat Lieu is the founder of Subtle Asian Baking.

Cultural Background

Kat is of Chinese and Vietnamese descent.

Favorite Self Confidence Quote

Just do it! just do it

Definition of Self Confidence

Self-confidence is, letting go of that small child that everyone doubted and criticized and shamed, and becoming someone with a voice you are proud of.

Her Life Before the Discovery of Self Confidence

Kat used to struggle with honoring herself and her parents’ approval.

The “AHA” Moment

Kat has always been so terrified of public speaking and had stage fright.  Even till this day she still is sweaty and nervous when she is speaking. But she is able to turn off the shaking and the extreme fear these days. The AHA moment came in her early twenties when she worked for the first time as a student of physical therapy.  She was treating patients on her own, she learned so much from my mentors, she became confident in my skills and knowledge. Kat went back to school and gave a presentation and she was just so suave and unnervous like all the men in my class. It was because for months prior to that she was finally validated, encouraged, supported, and thanked by other people, vs being doubted and looked down upon. It gave her such a surge of confidence that she was able to present like Don Draper for the very first time. Of course she was still sweaty but not longer shaky and her voice was confident and calm.

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Her Life After the Discovery of Self Confidence

Kat has definitely been more vocal and opinionated.  She finally now has a huge platform and people actually want to hear her speak.

The One Self Confidence Tip For the Listener

Keep learning, be flexible, be open, and evolve. Grow everyday, mentally. Reflect. Take a deep breath. After watching her father die and saying good bye, it made Kat realize nothing is too hard any more and how little time we have left, so go and seize the moment, and trust your gut and that voice inside your head. It can save your life, it can change your life, it can build you and help you grow!

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