785: A Role Model of Confidence With Joy Cho

Joy Cho is the Founder and Creative Director of Oh Joy! and has been running a successful business for over 13 years. Launched A Role Model of Confidence With Joy Choin 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Band-Aid, Calpak, Petco, and more.  Joy has given keynote speeches on entrepreneurship, leadership, and business at many conferences and companies including Watermark, Alt Summit, Pinterest HQ, Target HQ, and Hallmark HQ. She has consulted for hundreds of small businesses over the years, helping to guide budding entrepreneurs through their growth and struggles. Joy and her company have been featured in: Time, Fast Company, Oprah Magazine, Domino, Good Morning America, Parents, People, InStyle, and more. For two years in a row, Joy was named one of Time’s 30 Most Influential People on the Internet and has the most followed account on Pinterest with almost 13 million followers. She has authored three books and has three more coming in 2020.

Joy shares what it means to be a role model of confidence especially for her two daughters to show them how to be their most confident selves.


Joy Cho is the Founder and Creative Director of Oh Joy!

Cultural Background

Joy is of Thai descent.

Favorite Self Confidence Quote

Who says you can’t?

Who says you can’t?

Definition of Self Confidence

Self confidence is feeling happy in the state of whatever you’re doing

Her Life Before the Discovery of Self Confidence

Joy was shy and socially awkward.

The “AHA” Moment

Joy had many AHA moments.  She took up karate which helped her confidence since she became a black belt and also taught karate.  She met her husband during high school which made her realize that there is someone who believes in her and her abilities.  Also having two daughters and the body changes after having a baby helped stop caring less about what others think of her because her body has given life.  She also wants to be a good role model for her two daughters.

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Her Life After the Discovery of Self Confidence

While Joy is not 100% confident all the time but can learn how to snap out of it. She is in a much happier place knowing that she exactly who she is meant to be.

The One Self Confidence Tip For the Listener

Surround yourself with people who lift you up and believe you.

Interview Links

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