292: Everything Is Figureoutable With Elsie Szto

Elsie Szto co-founder of Butterflies and Marigolds, a ladies fashion business based in Singapore and the author and creator of Everything Is Figureoutable With Elsie Szto“The A-Z Wardrobe” book and online course. She is passionate about helping women regain control of their wardrobes because she believes that a well-curated wardrobe forms the foundation for authentic personal style.

Elsie shares her own struggles and how she finally realized it was upto her to make things change for herself regardless of her circumstances.  She shares what she did to realize that anything in life is figureoutable and it made her be the success she is today.  Check out her episode.


Elsie Szto is a fashion entrepreneur and the co-founder of Butterflies and Marigolds.

Cultural Background

Elsie is of Peranakan Chinese descent.

Favorite Self Confidence Quote

I can do all things through Christ who strengthens me.

I can do all things through Christ who strengthens me

Definition of Self Confidence

To be sure of yourself and your own abilities and to believe or have faith in your personal ability to figure out and solve whatever problems or circumstances that come your way.

Her Life Before the Discovery of Self Confidence

Elsie was a watcher, a spectator, an observer. During her school days, she was the nerdy girl in pigtails and glasses, sitting at the back of the class. If she could have blended into the classroom furniture, she probably would have! Elsie wouldn’t participate in class and never raised her hand to ask or to answer a question.  She wouldn’t volunteer for anything, primarily because she didn’t want to attract any attention whatsoever to herself.

The “AHA” Moment

Reading books and having the right mentors helped her build more confidence and realize her true potential.

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Her Life After the Discovery of Self Confidence

While she has her bad days, Elsie gets to do what she loves which is being in fashion.  She knows that everything is figureoutable and she knows what she is capable of.

The One Self Confidence Tip For the Listener

March to the beat of your own drums. Keep your own rhythm. Don’t ever be pressured into conforming to other people’s standards or surrender your dreams because other people are not confident of your success.

Interview Links

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