438: The Lightbulb Moment With Devika Srimal

Devika Srimal started her career at Ernst & Young, London in Financial Services and simultaneously qualified as a Chartered The Lightbulb Moment With Devika SrimalAccountant. She always had an entrepreneurial itch since she was little and found her calling when she moved back to Delhi and identified a gap in the footwear industry.  After a brief stint at Deloitte, she started KANABIS which is a brand for fashionable, high quality and PETA approved VEGAN footwear for  women. Kanabis is available at select stores, exhibitions/trunk shows, online at  and all leading marketplaces. Devika is a graduate from University Of Warwick, UK and MBA from Duke University, USA. She is also a teacher at Young Entrepreneurs Academy, Delhi.

Devika shares how her light bulb moment turned into a successful business by taking action and having the confidence to go after what she wants.  Check out her episode to listen to her story.


Devika is the founder of KANABIS

Cultural Background

Devika is of Indian descent.

Favorite Self Confidence Quote

If you think you can or think you can’t.  Either way, you’re right!

If you think you can or think you can’t.  Either way, you’re right!

Definition of Self Confidence

Self confidence is to have that belief in yourself that yes you can do it!

Her Life Before the Discovery of Self Confidence

Devika was fortunate to be born in a family of high achievers so she felt that self-confidence was almost an inherited and inculcated in that supportive environment. At the age of 5, she knew she wanted to start her own business.

Maybe just a child’s fantasy, but Devika thought she was inspired at an early age and finally found her calling at 28!

The “AHA” Moment

When Devika decided to start my own non-leather footwear brand, it was a lightbulb moment and KANABIS was born.

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Her Life After the Discovery of Self Confidence

For Devika, starting a business, building a team and a brand is a fulfilling experience.

The One Self Confidence Tip For the Listener

Carpe Diem! Devika truly believes that we have one life, and we gotta live it! So seize the day ladies. Do what you love, and you will love yourself for it.

Interview Links

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