841: Asians In Advertising With Bernice Chao

Bernice Chao is the Head of Integrated Creative at Zambezi, author, speaker, professor, podcast host,Asians In Advertising With Bernice Chao and co-founder of the non-profit Asians in Advertising.  She believes in the power of using creativity for good. Whether giving the brands, she works on a real purpose to connect with their audience or pay it forward to her community.  Bernice has worked for clients in various industries, from new-economy and gaming to food and automotive. Notable clients include Google, Airbnb, Uber, Netflix, Amazon Studios, HBO, and more.  She has also worked in various mediums from Super Bowl commercials, 3D google cardboard, stunts, and you name it, She has done it.  Bernice is also a professor at LMU and General Assembly, a mentor, and have a variety of speaking experiences.  She is the lead organizer for TEDxCulverCity and have hosted nine sold-out events.  She has contributed to two books: “Advertising By Design 4th Edition” “Branding Quickies,” and currently writing her own book currently writing her own book, “The Visibility Mindset,” that will be available Fall 2022.

Bernice shares about how Asian in Advertising came to life and how it has helped her build her confidence along the way.  She also shares tips that can help you in your own journey to self confidence.


Bernice Chao is the VP of Brand Creative at FIGS, author, speaker, professor, podcast host, and co-founder of the non-profit Asians in Advertising.

Cultural Background

Bernice is of Chinese, Taiwanese and Filipino descent.

Favorite Self Confidence Quote

And though she be but little, she is fierce.

And though she be but little, she is fierce.

Definition of Self Confidence

Self confidence is the ability to trust the decisions you make.

Her Life Before the Discovery of Self Confidence

Bernice wasn’t always confident in her decision making process which also made her doubt herself and felt nervous.

The “AHA” Moment

Bernice realized how the Stop Asian Hate movement has help the Asian community be highlighted and have a voice.  She also wanted to create a group to support for the Asian community in the advertising industry and that is when Asians in Advertising started.

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Her Life After the Discovery of Self Confidence

Bernice still struggles with confidence from time and time but she also knows that she can figure it out along the way.

The One Self Confidence Tip For the Listener

Sit with yourself. Stop appreciate who you are and celebrate your accomplishments.

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