142: Let Go of the Internal Whip With Niamh Arthur

Niamh Arthur is a business mentor who creates programs online and helps others create an online business that is who Let Go of the Internal Whip With Niamh Arthurthey are and what they want to bring out to the world.

It was challenging for Niamh to go through the journey of entrepreneur since she always thought there was a perfect way to do things and if it wasn’t perfect, she would start to punish herself. Find out what Niamh did to let go of the internal whip to live the life she lives today.


Niamh Arthur is a business mentor.

Cultural Background

Niamh is of Irish and American descent who grew up in California in an academic household. The expectation was that she would continue in higher education and get a good job out of that. She had no entrepreneurs at all in her family. But they were all incredibly open and supportive people. They didn’t always “get” her path, but they support her 100%.

Favorite Self Confidence Quote

It’s hard to lead the cavalry charge if you think you look funny on a horse.

It’s hard to lead the cavalry charge if you think you look funny on a horse.


Definition of Self Confidence

Allowing yourself the space to make mistakes without cutting off self-love.

Her Life Before the Discovery of Self Confidence

Niamh would always looking for the “right way” and she would stay frozen in the moment trying to google her way into perfection. She would hold herself back from moving forward because she was waiting for the perfect path and the perfect moves to unfold in front of her. If she made mistakes, she was seriously MEAN to herself. It made it incredibly hard to do anything.

The “AHA” Moment

Niamh was studying and studying trying to find the right way and getting really mad at the conflicting answers she was finding to marketing her business online. Everyone seemed to do something different from each other. And for every “rule” one marketer gave there was someone else breaking it and doing amazing.

So she realized that there really ARE no rules, and if there are no rules there is no perfect. And if there is no perfect… she’s free!

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Her Life After the Discovery of Self Confidence

Niamh began to play more in her marketing. She gave herself room to experiment and try new things and let them flop. She started to treat herself a bit more lovingly, and let go of the internal whip and chastising.  Very quickly, her subconscious responded by allowing her access to ideas. Niamh had the guts to try the ideas and learn from them. So she began to create her OWN marketing that felt good, that fits her, but that also worked as she had learned a lot of the principles of marketing.

Over time this self reliance gave her the courage to create her own products and her own path. Putting together a complete business that fully aligned to her.

The One Self Confidence Tip For the Listener

Just give yourself space to mess up, without internal punishment. Treat your inner ideas and self like a child. They have to explore to learn, and they have to try to move forward. When self love is NOT withheld if you make a mistake you will gain more and more access to your inner ideas and compass.

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