106: Don’t Think, Just Be With Coco Mercy Chu

Coco Mercy Chu is a successful fashion designer with her bohemian style company called KALAIA Label. She explores her Don’t Think, Just Be With Coco Mercy Chuimagination through travelling and living across continents and encapsulates the nuances of different art forms and cultures into her unique interpretation of bohemianism.

Coco wasn’t always this creative and free. In fact, she was the total opposite. She would over think everything she would do because she was too afraid of what others might think of her.

Find out what got Coco to stop over thinking and just be the person that she is today.


Coco Mercy Chu is a business management graduate, entrepreneur, fashion designer and sometimes artist.

Cultural Background

Coco Mercy Chu is of Singaporean Chinese descent.

Favorite Self Confidence Quote

Don’t think, just be.

Don’t think, just be.

Definition of Self Confidence

Knowing one’s true self and living up to it proudly, not being afraid of being different or unconventional.

Her Life Before the Discovery of Self Confidence

Coco was overly self-conscious of qualities that made her different from people around her, and unhappy from other people’s judgements. She was easily hurt from self doubt and criticism.

The “AHA” Moment

After turning 21, Coco had a real epiphany that no matter how nice she was or how hard she tried, she just couldn’t please every person around her. Then she realised that the problem wasn’t really her – it was her perspective. Coco knew that she had to stop trying to fit into everyone else’s idea of what she SHOULD be, and instead just BE who she is.

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Her Life After the Discovery of Self Confidence

Coco feel at peace with herself and other people. She felt that liberated from judgement from others as well as herself. She started putting more energy into her sense of self and talents, and building the different characteristics that made her her.

The One Self Confidence Tip For the Listener

Recognize that the single most important person that makes the most difference in your life is yourself. Invest time and good energy into self discovery and knowing yourself. Don’t be daunted by your differences and weaknesses, celebrate your uniqueness and strengths. Everything else will follow.

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