101: Start Some Shift With Lara McCulloch

Lara McCulloch is a renowned, results-driven marketing expert with over 20 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Shell, Lara now brings ‘Big Brand Thinking’ to small business.

She has also created her own movement known as the anti-hustle movement. Lara wasn’t always this confident. In fact, she was too afraid to try anything outside her comfort zone which led her a boring and safe life. Lara knew boring and safe was not the life she wanted to live.

Find out what Lara did to overcome her fears and be able to live the life she has created for herself.

Bio

Lara McCulloch is a renowned, results-driven marketing expert with over 20 years as a Brand Consultant and has created the anti-hustle movement.

Cultural Background

Lara is of Russian, Austrian, Spanish and British but born in Canada.

Favorite Self Confidence Quote

You are only confined by the walls you build yourself.

Definition of Self Confidence

When you’re free of the shackles that you put on to restrain yourself.

Her Life Before the Discovery of Self Confidence

Life existed within the confines of Lara’s comfort zone. It was safe & boring and she was riddled with fears that she never really faced because she never tried.

The “AHA” Moment

Lara realized that when she faced her fears she got to taste new things. She also realized that nothing was ever as bad as her mind made her believe. She knew that the exquisite part of life was outside of the lines she drew for herself.